If your campaign is lacking link authority, consider StumbleUpon for marketing and exposure to a large targeted community. This large aggregate of awesome websites shared by users contains connections, comments, interests, channels, shares, and more.
On StumbleUpon you have the ability to stumble upon websites and users who have shared other website links or their own content and webpages on their profile page. Simply click the Stumble button on the left hand top of your screen.

This site is in the best social media platforms for local business category.

The moment a user logs in to the StumbleUpon homepage, the user is required to choose at least five interests of choice from a very long list. Just like Facebook, you can “Like” the page on StumbleUpon (just like sharing a link on Facebook) to attract favoritism, more eyeballs, and top page votes that will help capitalize on top StumbleUpon rankings. By doing this you will show up repeatedly on the StumbleUpon website.

The SU community loves “Wow!” factor content.

A best practice is to join the community just like Digg, listen to the audience, and see how it works. Adding rich media such as audio/visual attention-grabbing content, and flash pages will gain followers, watchers, subscribers or purchasers rapidly.

Here’s a short list of best practices when using StumbleUpon

Share Links With Friends:

Similar to tweeting on twitter. Be sure to share cool and exciting links you found and share your own content at a rate of 5 to 10%, or maybe 1 to 3 times per week. Shape your status, as someone who sends useful, fun interesting links and occasional links to your site will gain respectable trustworthiness.

Be a Positive Stumbler:

Show commitment and be dedicated to the SU community. Share things that are nice and appropriate, stumbler’s will automatically have interest in your shared content so share without expecting a thing.

Don’t Sell on SU:

No one online likes to be marketed products and services. Engage with a “soft sell approach”. People of the community love hearing about interesting sites that offer value or bonuses that can help them in one way or the other. Have a conversation about your products and services it’s benefits, not asking or pushing for the sale. In return those who have interests will search your site to learn more and may possibly be potential clients or customers.

Provide Useful Rich Media Sites:

The SU community enjoys rich media content related to news, information, or products and services that stand-out without the snake salesman hype context. Offer killer bonuses and value from your well-informed sites that is useful to the SU community.

Use Tags Accordingly:

Tags should be used to specify areas of interest. Keyword stuffing tags in areas of importance where they shouldn’t be is a sure way to diminish your reputation, so stay away from doing that. In addition, enter tags that are appropriate for the targeted demographic the product or service is for. There’s no need for making a tag factory.

In a nutshell, StumbleUpon’s community of involved and active user’s live to discover cool content, share it, and rave about it! Powerful content and rich media that you can’t find anywhere else drives the unique community. The best advantage is that the content is relevant to the user’s interests and passions. I hope this post helps you tap into this social networks eager audience more effectively.

Work Smarter, Not Harder

P.S StumbleUpon is a large community so have fun and play nice, SU has a zero spamming policy. If this post helped you in anyway you can share it with your network of marketers and bloggers, thanks

-Brandon V. Espinoza

*This post primarily pertains to social media as a whole (Facebook, Twitter, YouTube and so on).

To gain respect from coworkers and decision-makers within your organization be sure to be impeccable with consistent work and execution for projects and goals. If you limit your emergencies and errors to practically none it’s truly warranted, that your colleagues will appreciate you more and show productiveness in record time.
Several elements need a sense of direction before starting your marketing campaign.

The basics of cross-functional pieces when planning a social media marketing campaign are instrumental to your company’s success. Depending on the size of your company, you may have to communicate effectively with several other colleagues or make a productive schedule for yourself, if you’re a one-man show. Social media done the right way captures cross-functional areas that define the project’s potential. Someone has to be the captain that keeps the boat smooth sailing.

Whether you’re a social media project manager, a web admin, or marketer the functions of a clear map are measured with these five important skill sets.

Here is a professional look at an example of a social media project that requires a social media manager to communicate with a variety of colleagues across a company. If you handle your own marketing, map these areas accordingly.

• Company Branding: Using logos and brand assets

• Design: The making of original image assets

• Managing: Approve the way the new product was implemented

• E-commerce: Organization of the campaign with other online or funnels including other promotions via pay-per-click, social media, new blog posts, articles, e-mail marketing, and so on

• Website admin: Overlooking marketing campaigns online that linked or drove traffic to Facebook and vice versa.

Stay Focused on The Prize

Do your best to have a point person available to take questions, feedback, requests, and so on if you have that ability. Communicate properly with yourself and or colleagues and talk through the social media requirements, also what individuals need to do what, and when the closing date is. You must figure out who distributes what, when content is distributed, and the ethics and rules of social media engagement subject on your company’s goals, objectives, and approach.

If you are in a large company, there is a small chance your work may be handed to another colleague. Do not get discouraged and do your best to keep that person and their supervisor cheerful to receive everlasting cooperation, trust, and love. If you don’t work with a large company, take advantage of preparation and make a productive agenda to make work easier.
P.S manage your project and keep in mind the product results, work smarter not harder.

- Brandon V. Espinoza

If you have a personal brand, products, or services the most effective ways to get free traffic will help your bottom line tremendously.

Aside from constant search engine a and b marketing testing, organic free website traffic methods are the most fruitful techniques that serve not only qualified traffic, but also long term real estate online. Use these methods to show off your killer content and unique web design features, quality products, personal brand, or niche services.

1. Facebook Fan Pages

You already know about Facebook. You’re probably a fan of several fan pages. Creating a fan page for your company blog is valuable for speedy traffic, recognition, and search engine friendliness. Provide your audience and potential customers with “freebies”, “a killer bonus”, or “an incentive” for becoming a fan. Think about your marketing concepts; keep the concepts concise for the user community. Memorable rich media content is “golden”.

More content and information to visit your landing pages works very well. Unique offerings such as special events, podcasts, professional videos, webinars, slide shows, and other forms of content work fantastic for existing and new fans. Updates inform fans every time you make a post. This technique provides value to engage with your fans and build relationships to let your fan base grow rapidly.

2. The Power of the Tweet

Similar to Facebook, twitter is a place for communication, connection, and provides a unique way to get free traffic. Twitter is a modern day telegram! Think of twitter as a worldwide conversation party for anyone to share 140 character messages that can make a powerful impact on a reader while providing free website traffic.

Integrating valuable product information, ensuring improved customer service support, marketing efforts, useful links, rss feeds from posts, and other valuable content can acquire new followers plus new readership resulting in potential customers. Decide how you will describe your bio section passive, laidback, assertive, or aggressive (be careful).

Twitter gives companies and brands the ability to tweet in several different ways and styles depending on the objective. Use your twitter profile pic appropriately and background image to promote the latest products and services (highly recommended).

To dominate your market on twitter, read Twitter Power: How to Dominate Your Market One Tweet at a Time written by Joel Comm.

3. Article Writing

Writing targeted articles that provide valuable information as a channel to drive free website traffic to your site is money. Submitting SEO optimized articles to article directories such as ezine articles (PR-6), go articles (PR-4), article dashboard (PR-5), buzzle (PR-6), article city (PR-6), and isnare (PR-6) are powerful methods to increase website traffic.

Dominate your niche with article submissions, get free traffic, and increase your profits organically. Look into writing services that will do the grunt work for you or write unique content for these directories and you’ll see the major impact of free website traffic from article marketing. Search engines spiders crawl article directories, especially these five.

A published article receives a back link from each directory provided for useful content to your site, and it’s a front door way into Google. Writing articles establishes expertise and knowledgeable information for target users alike.

4. Forums and Social Bookmarks

Interacting with other users in popular topic forums for your niche, is a worthy tactic for free website traffic. By adding recommendations, asking questions, providing tips, or contributing to a topic with your provided website information allows others to visit your site or landing pages. The “add to bookmarks” method is nearly obsolete.

By integrating social bookmarking and major social networking buttons to share and recommend your material, users can shout to the mountaintops about your “golden eggs”. Search engine spiders crawl these social networking sites retrieving optimized information pulled from the content on the social networking sites and any social buzz that points back to your website.

In conclusion

Each method is proven to boost your free website traffic generation quickly. Organize a schedule, procure content, state your objective, grow a substantial following, evaluate and improve methods, and you will attract quality niche traffic to your website or blog. Study and implement these methods and you will get free traffic as soon as possible.

Rapid Action Video Optimization

Videos with the right optimization techniques will attract thousands of eyeballs. Videos online are considered priority by search engines for content that is shared online through video sharing sites such as YouTube, Vimeo, Viddler, Hulu, etc. Producing well thought out videos for either a service or product, a hobby, a web series, comedy acts, or anything else appropriate to upload a video, can boost your brand awareness.

Including videos in your social media arsenal can improve your search engine rankings while delivering an effective channel for promoting products or services and publishing current news, interviews, highlights, music, and more. Applying fundamental techniques allows websites to increase their potential earnings by doubling profit. Proper optimization will enable your videos to reach your target audience successfully.

After you have published a video for YouTube and other video sharing sites, make sure the title of your video has long tail keyword rich tags. To perform a search to see how many people search for a particular keyword use Google Ad Words Keyword Tool. Once you find three long tail keywords with search volumes of at least 1,000 people a month or more, use those keywords.

Google Ad Words Keyword Tool

Potentially high search engine rankings appear when a user is searching for your keywords on Google, Bing, and other search engines in search page results when implementing proper video optimization techniques. When adding your video to your website or on a video sharing site, always remember to add:

• Title Tags with Rich Keywords
• Anchor Text
• Description with 1^st Long Tail Keyword 2^nd Long Tail Keyword optional 3^rd and 4^th Keywords
• Tags with 1^st Long Tail Keyword 2^nd Long Tail Keyword optional 3^rd and 4^th Keywords

In addition, these effective techniques will benefit as long-term link juice and provide tremendous value for video optimization purposes. Notify popular search engines with Google XML Sitemap for Video Plugin. This plugin informs search engines like Google, Yahoo, Bing, and others about the video content it may not be able to interpret or discover.

7 Requirements for Highly Effective Video Optimization

1. Link to Videos From External Sites with Keyword Rich Anchor Text
2. Offer the Option to Embed Your Video
3. Include Attention Grabbing Title with 1^st Long Tail Keywords
4. Include 2-4 Keyword Rich Long Tail Keywords in Description and Tags
5. Keep Your Videos to five minutes or less
6. Video Sitemap
7. Encourage Likes, Comments, and to Rate the Video

The videos you make must contain the three E’s with relevance and valuable information.

• Entertainment
• Education
• Enlightenment

Paid video advertising from the Google Ad Network allows you the ability to promote quick information and products or services. Although paid video advertising may get costly, it will quick start published content and promotions to deliver real time views in a short period. Broadcast your videos on YouTube, AOL Video, MySpace Video, and Google Video. Don’t forget to have fun with it too!

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References

14 Best Practices and Tips for Videos

Video Optimization Tips

No matter what business or keyword you are competing for, it is imperative to use white hat tactics to win customers as opposed to illegal black hat strategies. Although black hat still exists, it’s not durable for SERP over time, because Google will catch you and slap your site good-bye.

When performing white hat SEO always consider that high rankings are a result of several variables. Since search engines create their own guidelines for what is acceptable, Google along with other search engines are modifying rules. Black hat SEO can often list a bad company in front of a good company on search engine results.

Black Hat SEO Fitted Cap

Similar to most search results in the t-shirt print market, it’s poisoned by sites that have falsely overblown their rankings. This is recognizable to anyone who is even somewhat computer savvy and it creates three drawbacks:

1. Publishers and engineers who see outcomes like this connect SEO with spamming. If you have read any web master forums, black hat forums, or SEO forums then you have seen this viewpoint.
2. New SEO’s repeat bad SEO habits thinking it’s most effective because high page rank sites perform the tactics. Beginners may end up harming their sites, employers, or clients in the process.
3. Customers don’t trust the search results provided by Google, slaying the value of business for everybody online, and harming neighbor marketers, online companies, search queries, and future Internet users

In my opinion and experience, performing white hat over black hat is the most important recommendation I can give you for running a sustainable business model.

Spend time and money wisely. The time and money it takes to spam your site for higher rank, is not worth it. With just a bit more time and less money you can spend on white hat strategies instead. Many spammers settle for the fast and ignorant way. Don’t be afraid to put in creative smart work for long lasting search results.

White hat builds interesting companies, spamming is short-term wealth with bad behavior. Spam doesn’t construct genuine, accessible, and sensational companies

White hat sharing is caring, this means all your content is public with nothing to hide, dark secrets, anonymous fingerprints, protected link strategies or ignoring your own sites. The benefits of sharing create opportunity for PR, personal branding, networking, and helping others perform the right marketing tricks.

The risk is not worth the headache, it can be 4 months or two years before your site gets slapped out of the search engines. By setting up defenses buying more sites and strategies your wasting time. Just imagine if you dedicated all that creativity to white hat, think about it!

You’re building on sand and renting rank positioning instead of buying it. This requires constant new research to stay steps ahead of the search engines (Good Luck!). You can’t rest peacefully sweating from the palms what might happen. White hat is time-consuming, but, if performed correctly, it can construct an undeniable position of long-standing assets.

Rely on the spam world and fall. Normally spam services or link services companies are short term scam operations switching to multiple business models. The spam companies are never long term processes.

The money’s not worth it. I’m positive that spammers aren’t millionaires except for the ones banking on illegal empires.

It’s a legal hazard, spammers suffer consequences with the FTC, British government, EU and all have guidelines about this disclosure of awareness. Spamming has yet to see serious enforcement. I have zero tolerance for spamming.

Black Hat vs White Hat

Don’t practice these:

• Directory Link Building
• Reciprocal Link Pages
• Sitewide Footer Links
• Low Cost/Quality Outsourced Content
• Anonymous Contact Forms
• Ad Blocks Dominating the Page
• Keyword Variant Abuse
• Paid Links w/Manipulative Anchor Text
• Navigation for Engines, Not Humans
• Generic Design and Layout
• Anchor Text Internal Links
• Keyword Stuffed Titles and Pages

Do practice these Internet Search Engine Optimization Tactics:

• SEO
• Email
• Research White Papers
• Infographics
• Social Networks
• Webinars
• Document Sharing
• Word of Mouth
• Podcasting
• Q+A Sites
• Type In Traffic
• Direct/Referring Links
• Social Bookmarking
• Forums
• Online Video
• Comment Marketing
• Blogs + Blogging
• News/Media/PR

When it comes to search engine optimization the last thing you would ever want to do is get slapped from the search engines. Be careful who you let market your business or how you market your business.

Visit the Brandon V. Espinoza video channel!

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Listen to the Customers & They Will Come

The chances of your business listing appearing first within Google’s SERP are greater when implementing Google Places business listing for your establishment. The importance of listing your business on Google maps is that by doing so, you will help consumers make an easier decision of choosing your business over someone else’s. People, who plan to visit your city or travelers already visiting and local residents searching for your product or service, can easily find your business thanks to Google SERP for Google maps listing.

Google Maps Helps Customer’s Flood in With Trust of:

• Business Information & Address
• Topic Categories
• Company Website
• Customer Reviews
• Company Photos
• Directions
• Pin Point Image of Location on Map

"San Deigo Pizza"

Now, by distinguishing the whereabouts of your IP address Google will add the local result to the search results for a broad keyword phrase “pizza”. Google search results give more priority to Google places business listing pushing top page rank websites down the organic list.

How to Ensure Top 10 page rank on Google Maps

1. Claim your business listing – Google Places Business Center
2. Develop your Google profile by adding videos, images, and business description
3. Optimize your web site with the identical content as your Google Places business listing such as business address, near cities, anchor links, and local terms for local search names
   
4. Create back-links to your site with local phrases in the anchor text  ex.”Best San Diego Pizza”
5. Encourage reviews on your Google Maps profile for anyone that can write a review directly into your Google Maps profile integrating both maps profile and reviews carries heavy weight according to Google. Delivering fresh reviews and receiving reviews is a powerful asset for your company, so monetize appropriately on a consistent basis.

Brandon V. Espinoza video channel is here!

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WordPress for Champions

If you’re thinking of setting up a website with zero programming skills, you can. If you don’t know already, every online marketer or blogger uses WordPress the premiere content management system (CMS). WordPress is the best CMS platform for every blogger, online marketer, corporate company, or small business owner looking to expand their following or customer outreach. Over 60% of today’s websites built, are in WordPress.

WordPress introduced itself to the world in May of 2003

There are more than five reasons that prove why WordPress is the Content Management System (CMS) of choice but for this post, I don’t want to take too much of your time explaining every reason why its valuable. As WordPress evolves rapidly, with its functionality and customization capabilities, this platform allows a marketer or business owner to take full control of targeted keywords and provide fully functional user experiences for unique and recurring visitors.

5 Valuable Reasons Why WordPress Will Grow Profits

Open Source- WordPress is an Open Source development, with hundreds of people working on it all over the globe. You have the ability to use it free on the WP website or to use a premium professional look with custom themes and paid hosting. You can use it for your dog’s homepage or a Fortune 500 website without licensing cost or other freedom licenses. There are thousands of free or premium WordPress themes accessible for download. A professional theme will attract more business. Remember to pick a complimentary theme that suits your industry.

Valuable Plugins- Plugins are sets of written code used for adding specific customization and abilities to a WordPress theme. There are countless numbers of plugins free or paid available for implementation, which are not included in the default CMS of WordPress. For experts and newbies, the plugins process is easy and fast.

Search Engine Buddies- WordPress is already 70% optimized for search engines to read, so it’s not a huge issue. You have full control of your keywords with very little work in addition, you can insert keywords and various descriptions for additional optimization options to ensure your blogs are 100% optimized.

Stress-free Customization- Since WordPress is an open source software, any tech savvy person can modify coding and customize back end development as needed. With the help of plugins and widgets admins can easily modify their site to make it as user friendly and attractive as possible.  You can search on Google or Bing how to use WordPress. Use the tutorials available to help customize your CMS. When conducting research, the best practice is to implement the customized plugins and widgets appropriate for your market. Read all you can about all the benefits of a WordPress CMS platform.

Start Online Fast- Admins just starting out wont have trouble understanding the CMS dashboard because its user friendly. By educating yourself on the most used CMS platform of today, you will ensure your success when building fresh content for your audience. One of the best online marketing, blogging, and web development learning educational services online for learning about WP is lynda.com. If you’re looking to better understand WordPress through free educational resources you can always just Google it, but you won’t be able see everything you may need.

No matter if you are marketing for a corporate company, a marketing manager, consultant, or blogger providing the right educational resources is imperative to delivering processes of implementation with a WordPress successfully.

P.S The Brandon V. Espinoza video channel is here!

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SEO for Smart Business

The majority of companies and businesses in America hire third party companies to perform their SEO work. It’s typical, but wouldn’t it be more cost effective to perform SEO internally rather than spend thousands of dollars paying someone to do it? This is a hard question especially when it comes to the decision maker who gives the go ahead to hire externally or internally. Even for bloggers and webmasters who are growing their own personal brand.

These Questions Arise When Performing SEO

• How long will it take internal resources to perform high quality white hat SEO tactics that organically receive top search engine rankings?
• Wouldn’t it be a better choice for the company with expertise, experience, and knowledge to take the lead?
• Is the SEO company ethical?
• Is the consultant’s recommendation valuable enough to apply them to my personal projects?

Practicing good SEO habits can be an incredible learning experience for a company or blogger. For a year and a half, my learning experience has been a fundamental basic training zone to improve my SEO knowledge and expertise so I can offer knowledge to companies in need. When a company or blogger is interested in SEO services, this means they would like to take a giant step into organically driven traffic. A few basic SEO tips that will help you as a business owner or blogger understand properly optimized webpages.

As a marketing consultant, I review sites that are optimized below par with unrelated title tags, poorly written content and omitted meta descriptions.

Companies Can Be Overwhelmed

I know that for many clients the lingo of search engine optimization can appear to be overwhelming. There are several elements to consider when dealing with ongoing effective search engine optimization, and it’s common to over think the objectives. The most important strategies to focus on first are simple descriptions, header tags, and paragraphs. A company can relieve the stress, by focusing on one tactic at a time.

On page search engine optimization is vital when starting to implement SEO. The right choice of a targeted keyword is the first step in on page optimization. There are several tools online to help you and your companies succeed online, by picking the right keywords. Tools such as Google ad words tool, will help you select the right keyword that is related to high search volume and your unique content for the business.

“Be sure to research highly targeted keywords before you decide on your keywords.”

Supplying the right amount of keyword density can help search engines determine that your site is relevant to what users are searching for and not keyword stuffed.

Long tail keywords are better to target because they a relatively easier to rank for.  The driving force in SEO tactics revolves around content. You must always remember that content is king!

 Be A Content Factory

Content is one of the most important elements within your website or blog. A website without fresh content could dry out quickly and die. The number one reason people search online and use the internet is to find information on the topic they are searching for. If these people who are searching cannot find the information they are looking for they will leave your site and never come back, trust me I’ve learned the hard way.

For that reason, here are 8 things you should bear in mind when creating content:

• Know you’re audience and target readers
• Make content relevant to what users are searching for
• Don’t make irrelevant content
• Good content wins readers
• Make sure your site is keyword rich, and relevant
• 275-315 words per page
• Remove typos, miss spellings, and grammatical errors
• Up to date with fresh content

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Paid Search is Growing

Aside from search engine optimization, American companies will use more dollars on search engine marketing in 2011 and will progressively farm out search marketing responsibilities, according to the State of Search Marketing Full Report of 2011 from the Search Engine Marketing Professionals Econsultancy.com.

Ad Space is KING

The accurate report evaluates

• The value of the North American pay-per-click industry will grow 16% this year to $19.3 billion, up from $16.6 billion in 2010.
• In 2011, 44% of the 920 analysis respondents stated they achieved search engine optimization or natural search solely, decreased from 51% in 2010.
• 38% announced they managed their own paid search marketing this year, down from 47% last year.

Mobile Movement Effecting Paid Search

When search engine marketers were questioned to rate the influence of new online trends and expansions their response was no surprise. Marketers expressed that mobile devices are the 2^nd wave of the internet. When asked about their business strategies in regards to mobile devices and its effects on their marketing efforts, nearly half, 40% of survey respondent’s exclaimed they foresee that the mobile web movement is highly influencing how they engage in their online marketing presence. 30% prefer pointing to search result personalization for targeted use and 29% favor behavior targeting.

It’s no surprise that Google remains the leader in paid search advertising. 95% of the online companies that replied in the survey said they utilize Google Ad Words to place targeted ads on Google search results pages, while 70% said they now utilize the combination of Bing and Yahoo advertising services. 47% said they have engaged with Facebook, placing paid ads on the popular Facebook social network.

The Truth is…

The education measured marketers at enterprises in an array of commerce about their internal search marketing practices and surveyed marketing agencies in regards to how they leverage search marketing for their clients. The search marketers learned that they must understand the wave of the Internet and where to spend ad money. Mobile marketing is evolving rapidly and marketing experts and business owners are forced to consider new avenues for targeted customers. It will be interesting to see how much of an impact mobile search marketing will make in these next few years entering the 2nd wave of the Internet.

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SEO Enthusiast

The importance of learning every search engine optimization tactic and internet marketing strategy is primarily for your company brand. This brand must carry on, grow presence online, and dominate the competitors. As an SEO expert, I am delivering the most effective integrated marketing solutions to help businesses receive the maximum return on investment when consulting with them.

The Goals of Initial Contact:

• What does the company do?
• How long have they been in business?
• What is their goals and objectives?
• Who are their competitors?
• What is the average cost order value?

Supportive Integrated Marketing Consultation

These questions help me to provide exceptional value for their concerns and requests providing the solution to grow maximum profits. By genuinely researching a company’s industry, the executive figure who is responsible for making the right decisions for the company will feel comfortable with my feedback and comments to make adjustments for improvement.

Most of the time, adjustments are minor in detail some are larger, but by truly learning about a potential partner and opportunity to provide integrated marketing solutions for any company is a form of  supportive consultation partnership. I live, eat, breath, and bleed internet marketing to be the ultimate source for company brands by providing a thorough examination of how they can improve their online presence successfully. Constant study and research of marketing online is a curriculum in itself.

Thank you for reading about my approach to educating businesses the right way. I plan on delivering more consultative education completely complimentary from the bottom of my heart. Look out for unique content distributed from brandonvespinoza.com various sources.

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